Running value creation on outcomes, not reports
Most value-creation plans are reviewed monthly from spreadsheets that arrive weeks late. By the time the operating team sees a company is off plan, the quarter is half gone. What changes when every company's number is visible every week?
A value-creation plan is a promise: these initiatives, in these companies, will move these numbers by this date. Funds put real care into writing it. They put far less into the machinery that tells them, week by week, whether it is happening.
In most portfolios that machinery is a monthly reporting pack. Each company builds its own, in its own format, with its own definitions, three or four weeks after month end. The operating team reconciles them by hand. The investor update is assembled the same way, again, at quarter end. This note looks at where that chain loses time and signal, and what running it on outcomes looks like instead.
About field notes. Field notes describe how a process typically runs and where it typically breaks. The figures are sample data, not any company's results.
Out of 40 value-creation initiatives
- In the planFund and company leadership
- Named ownerCompany CEO−6 (15%)
- Number definedCompany CFO−9 (26%)
- Measured from sourceCompany finance−7 (28%)
- Verified movementOperating partner−6 (33%)
The chain, and who owns each link
Inside each company, a CEO and CFO own one or two numbers from the plan, and the initiatives meant to move them. Across the portfolio, an operating partner or value-creation lead owns plan attainment and decides where to spend the fund's attention. Above both, the fund CFO and investor relations own what investors are told, and need every figure to trace back to its source.
Each link works. The problem is the speed and the fidelity of what passes between them. A number that is weekly inside the company becomes monthly at the fund and quarterly for investors, and each hop loses a little of what it meant.
Four places value creation goes quiet
Initiatives without a number
The biggest leak in most samples. An initiative is in the plan with an owner and a deadline, but no agreed measure. It is reported as on track until it quietly is not.
Monthly packs, weeks late
The company's own systems hold the number daily. The fund sees it in a pack three to four weeks after month end, by which time the decision it should have prompted is overdue.
Different definitions in every company
Margin, net revenue retention and even headcount are counted differently in each company. The operating team spends its time reconciling instead of deciding.
The investor update, built by hand
At quarter end, figures are copied again from packs into the update and checked by hand. Every figure is a fresh chance to be wrong, and the update is late.
One quarter's investor update, 42 days
- Day 0Quarter ends
- Days 1–8Company month-end close
- Days 9–17Waiting: for company reporting packs
- Day 18Packs in
- Days 19–26Waiting: for definitions to be reconciled
- Day 27Group view
- Days 28–36Waiting: for variance explanations
- Day 37Reviewed
- Days 38–42Waiting: for sign-off
- Day 42Update sent
The cost is decisions, not days
In the sample above, the investor update took forty-two days, and thirty-one of them were spent waiting: for packs, for reconciliation, for explanations, for sign-off. That is slow, but the bigger cost is upstream. If a company drifts off plan in week two, a monthly pack shows it in week seven and a decision follows in week eight. Half a quarter has gone.
When each company's number is visible weekly, in a shared definition, the operating team sees the drift in week three. The conversation with the company CEO is about what to do, not about whose spreadsheet is right.
A plan reviewed monthly from late spreadsheets is a forecast, not a lever.
What running on outcomes looks like
It is not a new reporting pack. It is four rules, applied across the portfolio, every week.
Each initiative in the plan has one measure, a baseline and a target, agreed by the company and the fund before work starts.
Every shared metric is counted the same way in every company, and any change to a definition is logged and dated.
Every company runs in its own space with its own permissions. The fund sees the agreed numbers, not everything.
A figure reaches the group view, and later the investor update, only when it traces back to the company's own systems.
The numbers to watch
At the fund, watch plan attainment by company, each week, from the companies' own systems, in one definition. Alongside it, watch two health measures: the share of plan initiatives with a defined number, and days from quarter end to an evidenced investor update. The first tells you how the portfolio is doing. The other two tell you whether you can trust and act on what you see.
- Counts
- Days from quarter end to the update sent to investors
- Evidenced
- Every figure traced to a company source system
- Alongside
- Share of plan initiatives with a defined, measured number
- Owner
- Fund CFO, with the operating partner
Five questions for the operating team
- How many initiatives in the value-creation plan have one agreed number, a baseline and a target?
- How old is the newest figure you have for each company's plan number today?
- Which shared metrics are defined differently in two or more companies?
- When a company drifted off plan last, how many weeks passed before the fund made a decision about it?
- How many days did the last investor update take, and how many figures were checked by hand?
If the answers take more than a day to find, that is the first finding. An Outcome Baseline starts with one company and one number, measured with the company's team, before anything is built. Read the Baseline guide.